One of Nigeria's most celebrated creative directors,Steve Babaeko has
resigned from his position as Business-Creative
Director at 141 Worldwide to set up his own company, X3M Ideas.
Before joining 141 Worldwide in 2005, Babaeko, a writer,
businessdevelopment
enthusiast, consumer behaviour analyst, brand development
expert and multi-platform media
influencer, had worked at MC&A
Saatchi & Saatchi and had a five-year stint at Prima Garnet Ogilvy.
He joined 141 from inception,and was at the core of the
business team that built that agency from infancy to maturity and profitability.
At 141, Babaeko led a team of result-oriented professionals,
working on several award winning campaigns for brands
like Tom Tom, Etisalat, British
American Tobacco, First Bank and Muitichoice.Now 41, he announced today,
that he has set up his own business – X3M Ideas, 'a Lagos-based full
service plus digital advertising agency which will
have a global presence and impact, through its barrier-
breaking and record-setting campaigns.'
Meanwhile, sources say Babaeko
who is also the CEO of X3M Music, the record label that
houses rapper Overdose, singer Praiz, will be expanding the
label's frontier – we're told the label has already acquired a'state
of the art' multi-media studio which will be formally unveiled in a
few weeks.
'The advertising industry is at critical stage, and the world is
looking to places like Nigeria, where young, driven and promising
profession als and agencies are emerging, for the ideas &innovations
that'll determine the future.'
'I'm willing and ready', he says,'to play my part. I'm happy to have a
dedicated team ready togo with me on this marathon'.
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